UK coalition government ad cuts have created a worrying inability to communicate
The last year and a bit has been a turbulent time for the UK government’s communicators. It was always likely to be the case, with the coalition government wielding its new broom. A haze of...
View ArticleIs Francis Maude’s new GCC a ‘jerry can’ solution to the Government’s desire...
Cabinet Office minister Francis ‘jerry can’ Maude’s legendary communications skills were on full display last week, with a gaffe that caused the Government its worst wobble since the election. Let’s...
View ArticleNew McCann ‘Moody Britain’ survey shows polarised nation determined to muddle...
McCann London has just produced its latest ‘Moody Britain’ survey (the last was in 2010) and it reveals a rather surprising degree of stoicism among Brits who are still being battered by economic...
View ArticleTories take the wrong road while Labour fixates on the NHS – don’t you love...
I suppose we’d better write something about this: The governing Tories have kicked off their British General Election campaign (polling day is May 5) with a crappy poster showing the road ahead with...
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Now MullenLowe goes in to bat for nurses’ recruitment
Everybody loves the British National Health Service (NHS) – or all the political parties say they do with Boris Johnson promising billions more funding for the recently under-resourced service and the...
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MullenLowe’s latest for NHS presents male nursing as a lifestyle choice
All that money going into the UK’s National Health Service (we keep hearing) is proving a boon for MullenLowe with one of the year’s biggest campaigns (at least in the number of ads produced.) This...
View ArticleMullenLowe steps up to NHS recruitment drive
In the UK we need more doctors and nurses – we seem to be good at building more emergency Nightingale hospitals but not at staffing them – so agency MullenLowe is back in the saddle for the nation’s...
View ArticleNHS lightens the Covid tone with Elton John and Michael Caine for vaccination...
Are the Covid clouds lifting with the worldwide vaccination programme? The UK has led the way in Europe – to the ire of some of its neighbours – but one of the issues has been take-up of the vaccine...
View ArticleNHS tiptoes around vaccination in new MullenLowe work
MullenLowe has taken a determinedly softly softly approach in its seemingly endless anti-Covid NHS campaign and it’s back with a new variant, ‘Everyone Can Help.’ Eagle-eyed observers will note that...
View ArticleMullenLowe’s back for UK government Covid campaign – will they ever go away?
We may be doing well with Covid vaccines in the UK (although PM Boris Johnson is currently telling us it’s the lockdown that has reduced infections – what’s he on?) but the powers-that-be aren’t...
View ArticleNHS back in the market for nurses with MullenLowe
The UK’s NHS seems to lurch from crisis to crisis no matter how much money is thrown at it. Now it’s running out of nurses as we head into another virus-ridden winter. MullenLowe, recently re-appointed...
View ArticleWavemaker adds to winning run with NHS media account
WPP media agency Wavemaker is on a roll, winning the UK’s NHS (National Health Service) media account hard on the heels on travel booking service Trainline last week. It also won Amazon’s Audible...
View ArticleA growing challenge for advertisers and agencies: matching the ads to the...
If you’re an agency what do you do with a product or service that’s a complete lemon? (Not a DDB/VW lemon obviously.) It’s hardly a new issue but one that’s more pressing these days as consumers (of...
View ArticleCan M&C Saatchi make bowel cancer screening fun?
A third of people don’t use the bowel cancer screening tests the NHS sends out – for predictable if potentially costly reasons – so NHS England is trying to give the programme a lift with ‘Ribbon...
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